Meet the PsychMetrica Team

Independent Psychometrists registered with the Health Professionals Council of South Africa

Wendy Smith


Independent Practice (Registered) HPCSA 0097012

WENDY SMITH is an Independent Psychometrist based in Potchefstroom, registered with the Health Professions Council of South Africa.

She holds a BComm Honours degree in Industrial and Organisational Psychology obtained from the North-West University.

She has extensive experience in organisational psychology and was employed in a large company for 23 years.  During this period, she gained experience in talent management, recruitment and selection, retention, incident and risk investigations, organisational development, behavioural analysis and leadership development.

She received numerous awards and designed development programs within the company.

Wendy also holds accreditation in trauma art therapy, neuroscience of learning, development and behaviour of children as well as identifying problem behaviour for therapeutic interventions.

During her tenure at the respective company she also presented training in administrative development and integrated risk management programs and conducted incident investigations relevant to human error.

She is currently enrolled for her Masters Degree with specialisation in human error, the changing nature of work and the impact of the industrial revolution.

Rodante du Plessis

Ethical Advisor / Administrator

RODANTE DU PLESSIS holds a BA Degree specialising in Psychology, Philosophy and Ethics.  She has four years’ experience in facilitation, case study, ethical decision-making, problem-solving and creative analysis outcomes.

Rodante is currently enrolled for her BA Honours degree in Philosophy at the North-West University.  She participated in projects designing psychological marketing processes, providing ethical solutions and proposed options relevant to the philosophy of business designs.

Rodante’s area of research includes artificial intelligence and morality of digitization and understanding behaviour in this context.